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The Evolution of the Trench Coat: From Wars to Runways

The Evolution of the Trench Coat: From Wars to Runways
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In this riveting episode, GRMNT takes us on a thrilling journey through the tumultuous history of the iconic trench coat. From its humble beginnings as a practical garment during the world wars to its transformation into a symbol of style and sophistication, the trench coat has seen it all. Thomas Burberry's ingenious invention of gabardine fabric revolutionized rainwear, paving the way for the sleek and functional trench coat we know today. But it wasn't all smooth sailing for Burberry, as they faced challenges post-World War II that tested their mettle.

The GRMNT team delves into the design process of the classic trench coat, experimenting with different silhouettes and materials to create their own unique versions. From oversized drop shoulder designs to more tailored and flattering silhouettes, each iteration showcases the team's creativity and attention to detail. The channel also announces the exciting launch of the GRMNT academy, offering fashion enthusiasts a chance to learn the ins and outs of designing clothes and running a fashion business.

Despite its storied past and innovative designs, Burberry has faced its fair share of struggles in recent years. From profit-driven decisions to changing consumer preferences, the brand has had to navigate choppy waters to stay afloat. However, with a legacy built on consistency and quality, Burberry may just have what it takes to weather the storm and make a triumphant comeback. So buckle up, folks, as GRMNT takes us on a rollercoaster ride through the highs and lows of one of fashion's most iconic brands.

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Image copyright Youtube

the-evolution-of-the-trench-coat-from-wars-to-runways

Image copyright Youtube

the-evolution-of-the-trench-coat-from-wars-to-runways

Image copyright Youtube

the-evolution-of-the-trench-coat-from-wars-to-runways

Image copyright Youtube

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